Saturday, February 27, 2010


On Friday I was lucky to come within the TCV event at Feria Valencia, a Wine Tourism Forum in Valencia. Lucky because I had the opportunity, in the tasting that followed the talk, to exchange views with people I admire the wine world, there was Pablo Calatayud, Miguel Velazquez, Joan Cascant, Felix Martinez and others, representatives of the most important wineries in the Community (Celler del Roure, Bodega Los Frailes, the Muntanya Celler, Vera Estenas, Aranleón, Torroja and Gandia Pla), all involved in projects of Wine Tourism.

The word Enoturismo not quite like me too, so I would call Wine Tourism. Each of these pioneering wineries and Gandia Pla with a fantastic program on his farm Hoya de Cadenas (see my post of May 2009), Los Frailes and Roure with a visit which may begin around the Iberian village of La Bastida (in Moixent), or site visits centenarian House Don Angel de Vera Estenas, or the old cellar Aranleón, and even a culinary tourism Bodegas Torroja, to a real tourism landscape of the Celler de la Muntanya .

The presentation of each of the representatives of the wineries was spectacular, but I think we need to create a brand of Wine Tourism in the Valencian Community, a brand that brings together these wineries offer (and I guess some more) we presented in this forum, a Wine Road, as in the Californian Napa Valley, or a mark as our neighbor Vitae Divinum Castilla La Mancha, so that through the Agency of Tourism of Comunitat Valenciana, is to chronicle this offer that the winemakers are debating today. We need more players and give the brand a program based on adventure activities, rural, culture, accommodations, transportation, restaurant ...

This mark, which could be Nostre Vi I saw (our wine) or Vitis Vinum et Mare Nostrum (VVetMN), with references to our Mediterranean climate, would bring together the entire supply, and could be structured by designations of origin, areas, regions, terroirs or state so that aggregate the supply today is individualized in each hold. With this brand and its content is an easy to offer to tourism in general and tour operators in particular.

In my humble opinion I think they should build on this image and put aside any disagreement business to get to work on this aspect and particularly involving the local, regional, national and European level to make this wine region where it should be and not where they are getting.

Ah! and tell them that the paper ended with a great tasting, where winemakers arranged their finest wine-making for the enjoyment of all who were there.

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